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BREAD HEADS: Consumers in the UK most commonly make contactless payments in bakeries and bars

The highest percentage of contactless payments across the UK are taking place in bakeries (62.5%) followed by pubs and bars (48.2%), caterers (47.8%), takeaway restaurants (45.5%), news dealers and newsstands (44.9%) and restaurants with 42.7%, research released by merchant services provider Paymentsense reveals.

The findings — which reveal the top 20 locations for contactless payments in the UK — show that taxis and private hire are witnessing the smallest percentage of contactless payments with 4.6%, below furniture and home furnishing stores with 7.9% and dentists and orthodontists with 8.1%.

“This was calculated by utilising the comprehensive pool of customer data, which records the amount of transactions their merchants have accepted by card and how many by contactless payments,” Paymentsense says. “The results were convincing — across the board, merchants had seen their contactless sales increase more than their chip & PIN transactions.

“This would suggest that the need to provide contactless card payment machines is now paramount for all merchants. By looking even closer at the data and, more specifically, at the sum total of contactless payments across key industries, it’s possible to identify possible leaders in the rise of contactless payments.”

“It’s not just the bakeries, bars and fast food establishments which need to embrace contactless,” says Paymentsense’s Guy Moreve. “The indication is that, even if businesses don’t fall into one of the top 20 categories, they’re losing potential sales by not taking contactless payments and should embrace contactless before they get left behind.”

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