Tuesday 14 November 2017

Digital coupon redemptions to surpass $90bn by 2022 — Juniper Research — “Juniper has quantified the volume of chatbot coupons as 25m this year, with this set to reach 1.1bn by 2022. The technology will enable greater personalisation of offers; particularly through use via social media, and at a fraction of the cost of using human operatives, and will aid in driving commerce transactions both online and in-store… Mobile will account for nearly 80% of all coupon redemptions by 2022.”

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